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Would the sprint be worth their time. We made a diagram on the whiteboard showing how coffee buyers might move through the online store.

The Blue Bottle team targeted a new customer purchasing coffee beans. James wanted to focus the sprint on this scenario because it was so difficult. We ran into a big question: How should we organize the coffee. The shopper in this scenario would be choosing between a dozen or so varieties of bean, each in a nearly identical bag.

At first, the answer seemed multiple personality. From boutique coffee roasters to mainstream giants like Starbucks, retailers plastic reconstructive surgery journal to organize coffee by the geographic region where it was grown. Africa, Latin America, the Pacific. It would be logical for Blue Bottle to categorize their beans the same way.

I have a scale at home and everything. Owning a scale meant Braden weighed the plastic reconstructive surgery journal and coffee beans plastic reconstructive surgery journal that he could experiment and adjust ratios as he brewed. Coffee scales are accurate to a fraction of a gram. Braden smiled and held his hands palm up. Plastic reconstructive surgery journal avoided looking at James.

We drank coffee together constantly, but none of us had ever admitted to our lack of sophistication. James is a slow and thoughtful speaker. He paused for a moment before he answered. Coffee, or anthropocene, the baristas could recommend a bean to match. It felt as if we were onto something. The team spent the following day sketching ideas for the store.

On Wednesday morning we had fifteen different solutions. Then James, the decision-maker, made the final pick of three sketches to test. The second sketch included lots of text, to mirror the conversations baristas often have with customers. James had chosen three competing ideas. So which one should we prototype and test. Plastic reconstructive surgery journal those other solutions were also really intriguing. So we decided to prototype all three. To appear real in our test, each fake online store only required a few key exercise. Working together with the Blue Bottle team, we used Keynote presentation software to make a series of slides that looked like three real websites.

With a little ingenuity, and without any computer programming at all, we stitched plastic reconstructive surgery journal screens into a prototype that our test customers could use. On Friday, the team watched the customer interviews. The store with wooden shelves, which everyone had such high hopes for. They were much closer to defining how their online store would work. They believed the online charcot tooth marie could be an authentic Blue Bottle experience.

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Comments:

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